★ The Sports Examiner: Chronicling the key competitive, economic and political forces shaping elite sport and the Olympic Movement.★
★ To get the daily Sports Examiner Recap by e-mail: sign up here! ★
≡ INTEL REPORT ≡
The head of the Brisbane 2032 Olympic and Paralympic Games organizing committee has committed to making tickets available at affordable prices for all levels of events. Asked in an ABC News interview about ticket pricing, President Andrew Liveris explained:
“Very important for us that that happens. … I mean Paris had a million tickets that sold at €40 or so. I mean we will have affordable ticket pricing for the demographic that we care about, which is the citizen that isn’t the elite, VIP, hospitality-oriented. We’ll have that; in fact, we’ll have that price so they can help us on the ticket prices being lower for pretty much everyone else.
“And that’s called dynamic ticket pricing, and so you have the top 1% and the top 10% and they get all their perks with that, down to the affordable prices.” (€1 = $1.09 U.S. or A$1.82)
Pressed further on preserving a number of tickets for the highest-demand events, such as the major ceremonies and swimming finals, Liveris noted:
“One thing Sydney did well, which we will learn from, because we’re Australia, not France and certainly not Los Angeles and America, is making sure that tickets were put to one side, like, that so there wasn’t just the rich and the elite can go to them.
“I think we are that type of society, so we’ll look at what Sydney did, which they did some of that, which allocate for the premier events for people, school kids and others to go to them.”
He thought tickets in the A$30-50 range would be available for some events, and characterized a specific allocation of ceremonies tickets as a “goal,” and that the Games must be for the hosts:
“This is not an event for tourists. This is an event for the nation. This is an event for the state. It’s an event for the region. It’s an event for the city.”
¶
Liveris was also asked about the government’s decision to build a new stadium for the Games – and for Australian Football League and cricket use afterwards – and replied
“I’m ecstatic with the decision around Victoria Park.”
He added:
“One of the great things about Paris was the athlete and fan experience.
“I can now see a fan experience and an athlete experience at the new precinct in Victoria Park, with the aquatic centre nearby and the village potentially right next alongside it, as a very marketable thing for people to actually come and visit, be part of, and then have a legacy.”
A flood of interest has already come in from sports wanting to be added to the 2032 Olympic program – certainly from cricket – from also from numerous others. Liveris said the requests would be evaluated in terms of financial impact (which needs to be positive) and:
“What sports matter to a) the Australian consumer, b) the global consumer, to get more TV revenue. I think you’ve got to think about it that way.
“I want revenue because this is a commercial activity. We’re privately funded. If I’m going to add things, it can’t be criteria that’s a flight of fancy.“
¶
★ Receive our exclusive, weekday TSX Recap by e-mail by clicking here.
★ Sign up a friend to receive the TSX Recap by clicking here.
★ Please consider a donation here to keep this site going.
For our updated, 694-event International Sports Calendar for 2025 and beyond, by date and by sport, click here!
